Jackson Pollock's Convergence as Fine Art Essay Example | Topics and Well Written Essays - 500 words

Jackson Pollocks Convergence as Fine Art - Essay ExampleThe paper Jackson Pollocks Convergence as Fine Art concerns the craft of Jackson Pollok. In 1973, his 1952 painting of Blue Poles was purchased by the Australian government for an outstanding amount of US$2 gazillionthat time the highest price ever paid for a contemporary work of art. His paintings are currently valued up to US$40 million. Only workings by Rembrandt, Velazquez and da Vinci had commanded more respect and higher prices in the art market. Another of Pollocks most well-known pieces is Convergence (1952, oil on canvas, 93 1/2 x 155 inches, exhibited in the Albright-Knox Art Gallery, Buffalo, New York). The Springbok Company introduced Convergence as a jigsaw outsmart in 1965. The 340-piece jigsaw puzzle was billed as the worlds most difficult jigsaw puzzle as hundreds of thousands of Americans struggled to piece together the facts of life of Pollocks complex art. As Jackson Pollock rose to fame and to a signific ant reputation in the world of art, some critics argued whether his paintings were really art, or just mere paint drips on canvas. The seemingly simple act Pollock performed fuelled controversies and split the public opinion. His masterworks triggered discussions whether his style was raw genius or was his work an arbitrary composition of paint brought about by a drunken state. The definition of art is frequently the issue of debate and argument. What constitutes its nature and qualities is a complicated matter. Who is authorized to define art is also a subject of disputations.

Marketing and Public Relations for Music and Media Essay

Marketing and Public Relations for unison and Media - Essay ExampleOn the basis of research an appropriate trade strategy comprised of guerrilla marketing tactics. The paper would also analyse the impact of demographics, supply chain and distributors towards influencing the business prospects and viability of the band. Based on this research an appropriate overlap mix would be formulated with a detailed financial analysis of the financial outcomes of the strategy. Finally a set of plausible recommendations would be framed that would aid to summarise the findings of the study and suggest certain strategies for the melody band so as to make it popular among the behind audience and establish a discoloration name and favourably position itself in the highly competitive market. General Overview In present competitive world, the role of marketing has become more liberal and a key success fact for the competing companies. With development of modern business concept, the there also h ave been significant improvements in the marketing practices. The process of drawing an efficient marketing syllabus takes a number of tasks, and the most important aspect in this process is that the marketers always aim to follow a customer centric of customer focused marketing plan. The target customers can also be defined as the target audience. The primary objective of marketing plan is to deliver the predefined message to the target audience. The process of delivering g message to the relevant and potential target audience is known as communicational marketing. Communication is an inherent part of marketing mix that must be designed effectively with by considering a number of factors like public relation, advertising, effective campaign message, and target audience etc (Trehan and Trehan, 2010, p.17). This paper leave attempt to present a comprehensive promotional marketing plan for promoting music and media through an effective communication process. This promotional mark eting plan basically strives to develop a campaign plan for promoting a brand image of rock-music band. In meet this task, multiple marketing models, tools and theories will be used by focusing the target audience. The band is UK-based and hence, this promotional plan will focus on UK market. The product of this band is basically its music which will be distributed through CDs and online download. Therefore, in order to promote the music specific target markets will be identified and defined. Marketing Strategy Overview In the age of high competition it has become very essential for business organizations to develop a marketing strategy that effectively communicates its product or function among the members of the target audience such that the consumers are aware of the product and are able to distinguish between the product and services offered by the competitors in the market. Music bands also face the same situations as there are a large number of such players in the market. The marketing strategies of the bands must largely include a comprehensive framework comprised of a step wise plan that includes

Childhood obesity Research Paper Example | Topics and Well Written Essays - 1500 words

Childhood corpulency - Research Paper ExampleThe obesity trends is rising daylight by day, and all that does emanate from the imbalance in the caloric content consumption. The trend has had detrimental effect to the children, exposing them to cardiovascular diseases, cancer and diabetes. The essay will fill out childhood obesity with relation to classification, causes, effects and preventive measures.Obesity is determined by use of BMI in children who are two years or older. The affection for disease control and prevention has come up with the acceptable body mass index from that that needs medical attention. A BMI of 18 to 24 is separate as a standard body mass index with 25 to 29 being overweight. Obesity sets in when ones weight and height ratio goes beyond 30. On the other hand, a BMI of less than 18 is classified as underweight as well (Anderson and Butcher). However, the United States preventive task force affirm that high BMI can identify a health problem but does not mea n that all children need to lose weight.The prevalenceof obesity inchildhoodis increasing in the world with the current estimates being in 42 million cases of overweight children (International Obesity Taskforce). According to (Force), the number of obese children has three-fold from the ones in 1980 in all countries of North America that include Mexico, the United States, and Canada. Even though there is a decreased rate of childhood obesity outgrowth in the United States, the prevalence still remains high at 32.8 pct among children of age 6 to 11 years old, and 18 percent of the children with the age brackets of 6 to 9 years old (UniMelb Obesity Consortium).A myriad of factors often act in combination hence leading to the development of obesity among children. The mixture of elements that can result in the development of obese are termed as obesogenic in medical terms. One of the greatest risks of the child growing obesity is a situation whereby the parents to are suffering fro m the same condition. This can

Urbanisation Essay Example for Free

Urbanisation Essaycapital of the United Kingdom in the eighteenth century brought about a revolution in urbanisation and the magnification of an urbanize city began in England and spread promptly all around Europe. Urbanisation brought a dramatic and radical change to London, importantly in the strike of the Industrial Revolution which was effected urban society.There were both general and particular reasons why the eighteenth century was a century of urban increase and amoung the general reasons were the rise in national population, the expansion of industry and commerce, and the displacement of growing numbers of country-dwellers by an agricultural revolution. 1 At the beginning of the 18th century, Britain was to begin with an agricultural country with most people living in rural areas and the majority of exiters and industires operated within a domestic system. 2This involved people works in their own homes to produce goods and also to cultivate food on their own farm or piece of land. During the 18th centuy, there was a gradual function away from this way of working and the growth of urbanisation changed the domestic system to improve the lives of the British public. Urbanisation brough together all the manpower it required, whether for manual work or for the tertiary sector where the new age was creating more and more jobs, especially in one case London became more urbanised. 3A further indicator of the teemingness of the labour supply was the enormous number of domestic servants and at the end of the 18th century, domestic servants made up over 15% of the population of London and ultimately, England had no labour shortage as it was being urbanised. 4 The invention of machines after the industrial revolution led to a transformation in the ways in which goods could be produced and the speed and scale of the process of the 18th century, saw significant changes in the size, location and lifestyle of the British population. 5 industrial enterpri se was a very definitive influence in stimulating the movement to urbanisation and the growth of factories and the availibility of work in them attracted people from rural areas and sustained graduate(prenominal)er densities of people in London. Industrialisation was a majour factor in the population growth and urbanisation in London in the 1700s and although it initially created a new urban poverty, the living standards of the working class rose from the mid-18th century onwards as new employment opportunities became vailable. 6During the 18th century, major improvements occurred whilst London was being urbanised, especially in agricultural prodoction. juvenile scientific farming methods brought about new tools and farming machines, new methods, improved crops and employment rose. 7 In 1702, 1757, 1769 and 1773 Parliament passed legislation, liberalizing the economy and this led galore(postnominal) to conclude that libralization significantly contributed to accelerate growth, d ue to urbanisation. 8 The vast majority of economic historians do not believe that any of these variables alone was responsible for the boom in the British economy, although many believe that urbanisation was essential for the Londons improvement in its economy beause it is frequently asserted that it was the concomitant effect of all of them that delivered the improved performance. 9 Farming was modernised by the use of enclosure, the en big(a)ment of farms, the use of new methods, new crops and the population grew, commerce expanded, and London promoted exports. 10Due to urbanisation and the industrial revolution, the English countryside intergrated into the islands national market as a component part of this network, English farms fed the population of the towns and industrial conurbations they were the essential component in a domestic market which provided London to keep back to develop in its early days. 11 It also had colonies, and London enjoyed the same stock of natural r esources as it did a century later, all because of London becoming urbanised and it brought London into political stability as it also liberalised the economy. 12 Within the industrial revolution as a whole, Britian went through a series of individual revolutions once London became more urbanised and the British public revolutionised in its agriculture, demography, inland transport, technoloy, trade and industry. 13As Europes commetial and finantial centre of gravity shifted to London in the early 18th century, a strong territorial state and an intefrated national economy provided the resources for a new type of commercial metropolis, the modern world city. 14 Although urbanisation brought prosperity to London, the complaisant consequences of urbanisation left a huge social upheaval in the 18th century which had a majour effect on the physical and social conditions in which people had to live. The consequences of a large mass of people moving to live around new factories in a rela tively short space of period included housing shortages and squalor, sanitation problems, public health problems and regular utbreaks of disease and exploytation of workers and widespread poverty. 15 As the population increased in Britain, people moved from the countryside to the unrestrainedly frowing towns, which faced serious public health problems. The poor physical conditions in urban areas in the 18th century led to majour public health problems and rapidly growing cities experienced majour outbreaks of disease, epidemics and other problems of overcrowded, damp, and poorly ventilated housing. 16Urbanisation also contributed to the lack of an effective sewerage system, industrial pollution, the lack of a clean pee supply and a lack of undertanding about how infectious diseases were spread and so, many people living in the 18th century died at a relatively young age of infectious diseases that were contracted because of the public health condition, a lack of servises and mul tiple disease epidemics at the time. 17 As London became bigger, the disposal of residential and industrial wastes became scour more of a challenge, partly as a result of the mountening pressure for people to migrate to cities the growth in urban populations stark the availibility of basic servises such as water, transportation and electricity. 18 As a result, life in London in the 18th Century in the urban shantytownes was plagued by poverty, pollution, congestion, homelessness and unemployment.The rapid expansion also led to problems of overcrowding and insanitary conditions, bringing desease, high death rates and it was therefore only through substantial migration from the countryside that London could handle to grow. 19 Whilst England had its small though rapidly expanding population, it became the most urbanisted country in Europe in the sense that the larger proportion of its citizens lived in a directly urban environment than anywhere else. Although there were many positi re reactions to London being urbanised, many critics gave cynical views on the dramatic changes of the city.As David Landers has said, Industrialisation in England had the effect of concentrating larger numbers of weavers and spinners in manufactoring districts which, thought still rural and not yet urban, became densely packed full of people as Defoe wrote of the country around the Halifax in the West Riding. 20 As Jacques Bertin said, I admit I am still completely in the dark about what industrilisation means. Does it mean railways? Cotton? Coal? Metals? So, even at the time of the industrial revolution, urbanisation wasnt highly liked and many were bemused by the act that London was evolving. 21 Since urbnisation meant everything society, economy, political structures and public opinion, the most wishful kind of history could not embrace it because the industrial revolution along with the urbanisation of London it threw Britain into upheaval and it was not a netely-definable phenomenon. 22There were also pessimists who, seeing its expansion, believed that urbanisation was sucking in the life-blood of the nation, among them was Dr.Richard Price, who wrote gloomingly in 1783 that the inhabitants of the cottages thrown down in the country fly to London, there to be corrupted and perished. 23 This already is a strong reading that urbanisation was not the majour element in the onset of revolutionising London this conclusion is reinforced by the analysis of urbanisation trends and it was not the traditional network of cities which was the al-Qaida of the new industrialisation process and this process was essentially located in very small towns or villages, which obviously later became big cities. 24 Urbanisation reinforced the political power of workers and of those engaged in business, with a middle class, the bourgeoisie, formed out of managers, suppliers of services, investors, bankers, industrialists, engineers and others whose well-being depended on ind ustrialisation and urbanisation. 25Although urbanisation did bring prosperity to London, H.Shmal has suggesed that high levels of urbanisation actually limited the possiblities of productive investement, especially in the new sectors and consumption demanded from the cities and even the construction needed to be absorbed to a large share of resources, that ultimately resulted in poor living and unhealthy living conditions. 26 High levels of urbanisation in London created urban under-employment, and therefore, lowered productivity on the whole economy and this under-employment also lead to a too large tertiary sector, and to rigidity in the offer and mobility of the labour force. 27

Christian Ethics in A Complex World Essay Example for Free

Christian Ethics in A Complex World EssayIn 2002 the account book entitled Choosing the Good Christian Ethics in A Complex World was by Dennis Hollinger was published. It gives an overview of the Christian ethics in todays complicated world. It is indeed a precious and unique book that assesses the framework and perspective of Christian ethics in relation to social issues. The approach is designed to widen initial ideas about relations among different races, policies, charitable sexualities, economics and many more.The approach of the author is very unusual that made the book more equalable. Hollinger wanted to connect his beliefs to his readers in a way that he wanted to imply something in choosing to do what is substantially and right. In every social issue at hand there is always an equivalent mistreat by step framework to be followed. The books weakness are the lengthy statements that bores readers easily, It may mislead readers since comprehension may be unwaveringly to acquire. It would be better if the author wrote it in a direct to the point manner.There are cases presented in the book that aids readers how to carefully analyze a real life scenario. It would be better for people not to complicate things as it is better if problems are looked down easily. In general the book is dreadful since it tackles about foundations of ethical theories. Hollinger outlines much of the essential data needed so that readers will understand the areas of pastoral care, Christian ethics and its interconnection with public policy.An general generalization is also given to see what does the author wanted to imply in this beautiful book. There were also judgments and ethical commitments presented in the second chapter of the book. The issues involving post modernness and modernity treatment s discussed. But this is the chapter that lacks focus because vague explanations were given on how the society operates in modernity but does not make t in academics. The ent icing part is that third part of the book presents figures about history tht guides readers on deciding in this contemporary world.A survey of recent Christian Ethics by Edward LeRoy is part of the book for readers to see an accurate statistics of the publics opinion. Biblical ethics is also presented that shows a deeper connection of choosing to do the good things in life. The best reference is still the Holy Scriptures. Talking about culture and its relation to faith is also presented by Hollinger in this book. He cited examples like the delineation of Christ and Culture by Niebuhr and how the church is placed in the center of a more organized society.Christ should still stand up amidst the complexities of things I every culture. As the author concludes the book the moral task before the Christian church today is immense. But God has called us, as he called Esther long ago in Persia, to be a divine presence for such a time as this (Hollinger, 2002). For good to succeed it is our d uty to return our moral commitments against the complex world. It is in humility that people can find goodness and it is God who is the true foundation of everything we do (Hollinger, 2002, p. 272).The book is designed to let readers be aware that choosing good should incorporate a broad and deep understanding of the word goodness. Having reflections on the book made it easier for readers to understand what he is nerve-wracking to point out. It is recommended to discuss a book like this in the classroom scenario so that all students ma practice the ethics of goodness inside the classroom and spread it outside as they grow. References Hollinger, D. (2002). Choosing The Good Christian Ethics in A Complex World. USA Baker Academic

Caring for populations Essay Example for Free

Caring for universes EssayIntroductionA association wellness nurse must(prenominal) be effective in targeting the population as a whole. The nurse leave alone determine the impoverishments for the biotic company by using the data compiled from a windshield survey. As verbalise in the text, A population focus also involves a scientific approach to community health nursing an sound judgement of the community or population is necessary and basic to planning, intervention, and evaluation for the individual, family, aggregate, and population levels (Nies McEwen, 2011). The purpose of this paper is to establish a priority health problem of the community of Harlingen, based on demographic, epidemiological data and a windshield survey of the ara. CommunityThe community assessment for this project is Harlingen, Texas. According to the 2010 unite States Census Bureau, its population is about 64,918 of which 47.8% be male and 52.2% are female. The density is approximately 1629. 1 residents per square mile. The racial makeup is 1.0% Black or African American, 79.5% Hispanic or Latino, 18.0% White, 1.9% from cardinal or more races, 1.3% Asian, 0.1% Native American. The median household income, 2008-2012 was $34,096 in Harlingen, compared to $51,563 in the state of Texas.The percentage of persons below poverty level from 2008-2012 was 33.2% in Harlingen, compared to 17.4% in Texas. The urban center of Harlingen is in the center of the Rio Grande Valley. It is a community which has a transient population of Winter Texans. These Winter Texans are generally retirees from the northern states, who come to the warmer climates to passing waterthe winter weather of their home states, usually between November and March. Harlingen has one mall, two medical hospitals and one mental health state facility, two libraries, one community college and numerous schools from primary to high school levels. Demographic and EpidemiologicalAccording to the website, County Health Rankings Roadmaps, for Cameron County in 2014, teen pregnancy is measured by the teen bloodline rate per 1,000 female population, ages 15-19. The number for Cameron county teen births is 80, the number for Texas as a state is 57. There is poor quality of life in relation to health in Cameron County. 30% of the population has poor or fair health, compared to 18% in Texas. Cameron County also has an adult obesity rate of 27%, 21% of tangible inactivity while there is 69% of access to exercise opportunities. 16% of the population suffers from excessive drinking and 396 counts of sexually transmitted infections. 36% of the population is uninsured, 86% graduated high school, 10.5% are unemployed and there are a whopping 48% of children in poverty, which has increased from the 2008-2012 numbers. The top causes of mortality in Texas are diseases of the heart, followed by Cancers and Respiratory diseases.Windshield surveyDuring the observation of Harlingen for the Windshield Survey proje ct, over pack residents were visible. The majority of the population is Hispanics, most were slightly overweight and appear relatively healthy. There are nursing homes and assisted living facilities in the community and they are mainly Hispanic and White older adults who are a integrate of thin and frail to obese and unhealthy. Women are seen pushing strollers on the jogging trails, while the young children play in the parks. There are groups of teens who play football and basketball in the same area. In the residential areas, some people can be seen outside maintaining their properties, while other properties are dilapidated.The general show of the residents are healthy, with some being overweight. I have seen a few multimedia billboards for the local hospital, which is displaying an ad for bariatric surgery, which is appropriate for the current overweight population. Harlingen has some urban center parks and Boys and Girls clubs and numerous gyms in the area that are heavily utilized. The restaurants in thearea are mainly along the expressway and lining the few main streets around town. There is no food sold along the street, but people can be seen sitting in the parks eating meals. In Harlingen, the population is overweight Hispanics and Whites who have access to healthcare and wellness measures, as it is advertised constantly. There is commensurate transportation and resources available for the population.ProblemAs stated before, Cameron County has an adult obesity rate of 27%, 21% of physical inactivity while there is 69% of access to exercise opportunities. While the averages for the state of Texas are 29%, 24% and 74%, respectively. Cameron County also has a limited access to healthy foods, 16% and 21% food insecurity and a mere 17% of children are eligible for free lunch. Since Harlingen and Cameron County have high obesity rates compared to the rest of the state, the Healthy People 2020 objectives applicable for Harlingen include NWS-11 (Develop mental) Prevent inappropriate weight gain in youth and adults and NWS-9 Eliminate very low food security among children. (Healthy People 2020, 2014) While these are two distinct objectives they are connected, oft education will be need to be done to ensure change. The community needs to be educated and held accountable for their actions, at times they are unaware of how much damage an unhealthy diet can do.The Community Health Nurse must prepare for these challenges and have a good thought of how to present information that will gain the interest of the population. A community health nurse must be well versed in the numerous efforts that are starting to prevent childhood obesity. There are new physical education requirements, nutrition standards for beverages and foods sold in school, to community initiatives to expand ride paths and improve recreational facilities (Koplan, Liverman Kraak, 2005). Families need to make their homes to more conducive to a healthful diet and daily p hysical activity (Koplan, Liverman Kraak, 2005).The nurse will need to get out to the community via health fairs, school assemblies, media outlets, etc. to get the message out there. Education on making healthy choices, getting adequate exercise and making small adjustments to their daily lives will help. According to the article, Relative and Absolute availableness of Healthier Food and Beverage Alternatives AcrossCommunities in the United States, there was a study that was conducted on 3 years of data from the Bridging the Gap Community Obesity Measures Project. It stated the mean healthier food and beverage ratio was 0.71, meaning that stores averaged 29% fewer healthier than less healthy products. There were less availability of healthy alternatives in Hispanic communities (2014).SummaryThe community health nurse needs to be an expert in assessing and diagnosing health concerns in the community to be able to set realistic goals that will maintain the health of the population. He alth promotion, education and community involvement are crucial. Nutritional education is essential and must include parents, teachers, and the child (Nies McEwen, 2011). The community should experience and understand the food pyramid, how to make healthy choices and the importance of balancing intake and exercise.ReferencesCounty Health Rankings Roadmaps. (n.d.). Retrieved November 20, 2014, from http//www.countyhealthrankings.org/app/texas/2014/rankings/cameron/county/outcomes/overall/snapshot Koplan, J., Liverman, C.T., Kraak, V.I., Institute of Medicine, (.(U.S.). (2005). Preventing Childhood Obesity Health in the Balance. Washington, D.C. National Academies Press. Nies, M. A., McEwen, M. (2011). Community/Public Health Nursing (5th ed.). MO Elsevier. Nutrition and Weight Status. (n.d.). Retrieved November 20, 2014, from http//www.healthypeople.gov/2020/topics-objectives/topic/nutrition-and-weight-status/objectives United States Census Bureau. (n.d.). Retrieved November 20, 2014, from http//quickfacts.census.gov/qfd/states/48/4832372.html Zenk,S.N., Powell, L.M., Rimkus, L., Isgor,Z., Barker,D.C., Ohri-Vachaspati,P., Chaloupka, F. (2014). Relative and Absolute Availability of Healthier Food and Beverage Alternatives Across Communities in the United States. American Journal Of Public Health, 104(11), 2170-2178. doi10.2105/AJPH.2014-302113

The Mission And Vision Of British Airways Business Essay

The Mission And Vision Of British Airways Business EssayBritish Airways is one of the oldest and the most reputed respiratory tracts functioning in the world. It was started on 1st September in the year 1974. It is the official airline of the United Kingdom. It is owned by the government of the United Kingdom but it is political campaign by private fuddleds. It is besides cognise as BA. It was formed by the liquefyr of four airlines they are The British Overseas Airlines Corporation (BOAC), The British atomic number 63an airways (BEA), Cambrian Airways and fin on the wholey the Northeast Airlines this took place on 31st march 1974. Thus BA was formed. It was one of the a few(prenominal) prestigious airline to fly the Concorde the ultrasonic passenger plane. It has a large-mouthed fleet of 239 aircrafts. It flies to 300 destinations. It employees 42,755 employ . It is a public limited company besides listed on the London argumentation exchange. The main headquarters of BA a re Heathrow airport and Gatwick airport both are situated in London. It is also a star alliance member. The positive receipts earned by BA in the year 2010 was 7,994 million.Mission And Vision-Visi build1.1 Mission, Vision, goals, object glass cycleIt is defined as A mission describes the transcription basic function in society , in terms of the harvesting and service for its customer-MintzbergThe above definition explains how important a mission is for a organization as it helps in building its own image in front of the customer that it wishes to give services to. It whitethornbe a just a sentence but it creates a image in the mind of the reader what the organization is do up of. It also helps to give the brand a matched edge as the mission statement provide help in showing the uniqueness of the brand. The mission statement of British Airways is as follows One finish seeks to en certainly our customers fly positive that, to pop offher, we are acting responsibly to take ca re of the world we live in. BA mission statement on variation creates a mindset that they always be safe on ground or in air and they want the customer to feel safe and confident when they fly British airways. They energize also maintained their mission statement as they fix least accident history and they always get spic-and-span fleets and always updated with latest technology.Values- Organizational values define the acceptable standards which govern the behaviour of individuals within the organization. Without such values, individuals will pursue behaviours that are in line with their own individual value schemas, which may lead to behaviours that the organization doesnt wish to encourage. Thus values are very important for the establishment for achieving the mass that it aims for(Value of Organizational value)(http//www.teal.org.uk/mat/page6.htm)(accsed on 22ndApril 2011) The values of BA are as follows-OBJECTIVE-Objectives are customaryly quantified statements of what the organisation actually intends to achieve over a period of time. According to Mintzberg (1997), Business Enviourment Viva books. He says that objective help the organisation to conduct activities that will help in acquiring the mission of the organisation. He also says while forming a the objective the organisation must use the SMART technique.The objective should contain these points. build 1.2 SMART ObjectiveThe objective of BA is as follows-Fig 1.3 Objective of BA1.b) Evaluate the extent to which an organization achieves the objectives of three berthholders.The individual or groups who have interest in how a organisation performs because they have some stake in it and thus it affects them in someway. In the modern world they are mainly of two types which include primary and vicarious stakeholders (Stokes D., (2002) Small Business Management (4th edition) Thomson universeations UK.) The primary and secondary stakeholder of BA have a effect on the airline as they are somehow cerebrate to to the organization. Thus in the table downstairs the actor has shown how both of these rotter affect the airlineStakeholdersGeneral InterestInfluenceShareholders.A Steady flow of r counterbalanceue.Should be head informed about(predicate) the risk and plans.Continuation of Business-Exercising ones right to vote-Checking the annual book as well as the statements.-To defend against ravish issuesManagers.Pay and Status.Job Security.Job Satisfaction-Growth of the organisation-Participating to improve the organisation with recommendationsEmployees.Job Security.Pay and Condition.Job Satisfaction-The union may go on strike-ExposureCustomers.Receiving unassailables and services of a reasonable quality.Receive optimum level of services.Great value for bullion paid-Choosing former(a) airline over BA-Bad impression about the airline-Not using it servicesSuppliers.Being paid promptly for the goods and services delivered.Receiving regular repayment of the capital provide d-Not delivery the Services on time.-Serving competitors presidential term and General Public.The organisation is meeting the relevant legal requirements.Social welfare of public is protected.Helping the nation and public to progress-Licenses, law and permits-Strict laws against them-Social activist-Boycott or appreciate the company.Fig 1.4 Shareholders their interest and influenceAll the organisation in the world to run smoothly and efficiently need to satisfy its stakeholders as they have a stake in the organisation which can affect the organisation in both good and bad ways as shown in the table above. Thus British airways is no exception even they have tried to meet the satisfaction of the stakeholders so as to progress more and achieve their targets. Below are given up the instances where British airways have satisfied its stakeholdersEmployees they are the most important part of the organisation for the smooth and progressive functioning of the organisation. As BA is a large organisation hence it employs a large no of employees whos need and wants he need to caters. Thus BA has done numerous changes like improving the body of work where they function reasonable working hours were allotted to them then they have also introduced heterogeneous crew programme which help them improve the sanctuary of themselves as well as the customer. BA has also started recruiting plurality from all over the globe so as to maintain a equality among the employees. Their wages are also improved compared to what they were paid earlier some changes were done by BA for some the union had fought to get it doneSociety are a study concern for organisation like BA because if society is not benefited from them they wont allow smooth functioning of the airline for the same reason BA has contributed a lot towards society by giving them employment in the firm also setting up various NGOs to help the underprivileged society also contributing some amount towards charity. They have even started cutting down their co2 gases by using much more fuel efficient engines as well as machines used at the airport thus contributing o save the enviourment.Customers are the important part for the organisation to progress because e if customers arent there then who will the airline serve and earn money from. As BA is in the service industry they need to take good care of their customers so as to improve their image as well as their market place standings. For the same they have improved their parsimony class confine by improving the quality of service provided also they have introduced the programme known as CUSTOMER KING which is for the first and business class travellers. They have also increased their security measure standard so to increase the safety of their passengers.Q.1c) Explain the responsibilities of an organisation and strategies employed to meet them?Social Responsibility of an organisation may be defined as the obligations that the organisation has towa rds the people and the enviourment in which the business functions. In other words the corporate affectionate responsibility is a act upon where the organisation can improve its functioning in outdoor as well as indoor processes so as to increase the vision, improvement and carry competitive advantage to the company.BA has to maintain the business ethical criterion responsibly they also known the importance of their stakeholders and hence they follow the regulation so as to protect the social, environmental, financial, and economical of the stakeholders. In order to complete these aspects BA follows all the legislation laws and rules rigid down for safety, employment and other such stakeholder related aspects. By following these laws and jurisdiction BA shows loyalty towards the corporate social responsibility as a business should show.Below are given few social responsibility that British airways follows and tries to do the needful for it (Corporate responsibilities (2007) one destination online (updated on 2010) Available at http//www.britishairways.com/travel/csr-corporate-responsibility/public/en_gb?link=main_nav Accessed 15th may 2011.Environmental Protection Act- BA has started to contribute a lot towards helping in saving the enviourment the reason being that there have been more strict rules by the government in recent years so to implement those and also create a healthy enviourment they have taken various steps in help protecting the enviourment The steps taken are as follows-Fig 1.5 Enviourment Protection ActSafety and Security Act- British airways are known for their stringent security measure that they follow. The safety of the passenger and crew are their toweringest priority. BA also follows the most advanced and sophisticated machinery in their services so as to assure the passenger that they are in safe hands. They also have a outstanding record in safety and security flied.Fig 1.5 Safety and Security MeasuresEmployees Act- The staff of a company are those people who work for a particular organisation or a industry, but apart from that they are a part of a large society where the organisation functions. The first labour law in Britain was made in 1974 for the people or employees of and organisation. The law consisted of various aspect that would help the employee to feel secured and satisfied in the workplace. Some of the laws were Self Organisation, Collective Bargains, To work what is fit to employee, and job security. Thus BA follows these rules laid down by the government and also supports it. So as to bring through the employees happy and smooth running of the organisation.2.)Using ponderer and any management tool you are familiar with evaluate the impact of macroeconomic form _or_ system of government measures and the influence of the global economy on British Airways and its stakeholders? grind polityImplications On BAPoliticalHeavy Regulation (AEA,2009)Increased Security due to past terrorist attacks(DFT ,2009).Compliance is necessary if BA wants to continue operations.Enough security measure should be undertaken to maintain the competitive advantage and beliefs in consumersEconomic-Economic Crisis the growth projected at only 2%in 2009(IMF,2008)-Pounds weakens against Euro Fluctuations of oil prices.Possible crepuscule in the business travel as companies are using alternate methods like telephone conferencing..BA will face poor exchange rate as well as due to the fluctuation it will affect their cost base as the rate they expertness get for the currency might get lowSocialThe population in UK is ageing given by national statistics.Due to recession there is increased unemployment.This a great opportunity for BA as older generations have more money and time to spend.TechnologicalNew technologies regarding the fleet and improvement and addition to the fleetThe number of people using e-check in has increased a lot.As there are new aircrafts coming in the market BA should keep its fl eet updated with these machines.BA should keep itself updated so as to remain in the competitionEnvironmental/ EthicalExpansion of its main terminal is difficult because it comes under Londons green belt sphereConsumer are aware of what are the effects of air travel as they are increasingly becoming more green.BA has to convert limited put into full utilisation of the capacity that it hasBA has to adopt to all its environmental strategies to keep the consumer with themLegalCollusion and Fixed PricingOpen skies Agreement(AEA,2009)Restriction on having mergers will affect their alliance with American airlines.BA has a great opportunity of transferring aircrafts between him and AmericaFig 2 Pestle on BA (www.scibd.com)The other macroeconomic policy that can effect BA are as follows--Monetary Policy in the UK is concerned with the decision of rate of interest and the supply of money in the economy. The one who controls the interest rate in the UK are the Bank of England Monetary Polic y committee. The current rate decided by the bank of England is somewhat 2.0% . If they decide to increase the rate then it wont be feasible for BA to borrow loans from them as they will have to pay very mettlesome interest rate thus they wont benefit from it. But if they lower the rates then BA can borrow from the bank and achieve their objective much quickly.-Exchange Rate Policy is handled by the government. The exchange rate is controlled by how much amount of gold and foreign exchange currency do they have in reserve in the central bank. The rate is even altered when the interest rates go superiorer(prenominal) or lower. If the exchange rate is high then BA will benefit as the goods it will buy will be cheaper as the currency they using will be higher and thus they can make profits. But if it goes down then BA will face losses as the things that were cheap will became expensive and they will have to increase the air fares which will see a decline in their sales.These are so me policy that the author think can BA . All the organisations in the world are affected by the social economic and enviourment factors globally. As BA is a large organisation operating in more than 300 countries hence it has to fulfil and satisfy all its stakeholder. Britains economy policy affects a lot of organisation below is given their policies that influence themGovernmentOrganisationsOverall Economic Policy-Market Demand-Cost of Finance-TaxationIndustry Policy-Protection vs Free treat grants,-Incentives, SponsorshipRegulation eg- Investor protection, company law, entry barrier, capacitySocial Policy-Work Place regulation,-Employment Law-Labour Supply-Skills, EducationForeign Policy-Trade promotion-Export CreditsEU and WTO obligations-Export promotion to alliesEnvironmental and infrastructure Policy-DistributionFig 2.2 Economic Policies of UKSocial Welfare policy which BA follows are it has introduced work place regulation which enables its employees to work freely in the wo rkplace as they have been given high level of training which helps them to do their work with much ease and perfection as well. The safety standard used by BA is also very high and the crew are also given sufficient amount of rest and training to function effectively. BA also has normal working standard and all the aspect that are included in the employment law. The employees are also given a lot benefits which include perks, pension, maternal quality allowance, social fund as well as other benefits which help make their private life better as well. These are some of the policy that BA follows towards its employees3.) Explain whether the problems facing the British airways can be found in a planned economic system and discuss whether the economic system in which the BA operates allocates resources better.Different nations of the world use different approaches or types of economic system. The core of the economic problem is infinite desires versus limited assets. The study of econom ics is basically how nations allocate their resources in the best way so as to maximize the productility and services to fulfil the satisfaction of wants. In modern economies there are various ways of dealing with scarcity. The various kinds of economy are as follows-Fig3.1The different types of economic systems (BPP, Learning media, (2007) Business essentials Business environment (3rd edition) viva books Pvt ltd London)The economy followed by Britain is a mixed economy because there is a balance between the market forces and the state interventions. The advantages of mixed economies are any one can set up a business and choose what to produce and even set their own cost. Even though they pay taxes they reap benefits through social programmes. The disadvantages of mixed economy are many business find it difficult to find a market for their products also they cant control the taxes they pay, merchants always recoil that they are very high.(http//www.blurtit.com/q917361.html) accessed on 14th may 2011)In mixed economy the decisions of resources provision would somewhat depend upon the forces of supply and demand curve and it might also depends on the aims and the objectives of the firm. BA after privatization faced a lot of changes as after the merger BA had changed some of its rule and accepted a few of the other airlines rule. It even started to fly to more international destination once the demand for that increased. Because of this reason their whole allocation shifted from one firm to anther and from municipal to international.Because BA is in a mixed economy there is always a chance of growth as the private firms will help them, too BA has to complete all the requirements that are jotted down by the stakeholders or even the government. But as of now BA is fulfilling all the criteria that are laid down by the government as well as also helping the airline to grow as much as it can. Thus conglomerate economy helps BA to allocate its resources better than any other economy would have.4.) State the market in which the British Airways operate and discuss whether it is easy to merge in that type of market (regulatory environment implication etc)? The level and amount of competition faced by the firms varies a great deal. There are many types of market and no market is similar to each other in some single firms dominate in other there might be a lot of competition for the same product or service. The market structures that the firms operate are different from each other.Figure 4.1 The Different market structures. undefiled competition- When there are many people in the market, and other condition are such , that no one can influence the price, all other things being equal.This occurs when there are lots of sellers and lots of buyers and nobody can have any effect on the total quantity for sale or the total amount that the buyers want. There is a freedom in the entry and exit of the industry.Monopoly- When there is only one supplier for a product or service in a market we call that as monopoly market. The business owns a key source for which substitute is very hard to find. The price of the product is decided by the firm itself.Duopoly- It is a market were two sellers compete with each other for a homogenous good . The output of the firm is believed to be fixed. The example can be If BA lowers its transatlantic fares then how will virgin react to it? It is a case between competition ad monopoly.Oligopoly- When there are a few large suppliers, whose business decisions affect each other they are said to be in oligopoly market. The example that author has chosen is from the airline industry as he can link it to BA. Suppose if BA was to lower their airfare for a particular sector on which even virgin flies then to be in the competitive race even virgin will have to lower its prices. Thus in oligopoly market if one makes a decision then it has to effect the other. New firms cant enter this market as it requires huge amou nt of investment. This lowering of prices of both the companies is known as price wars.Competition Commission-The competition commission is an self-governing public body established by competition Act 1998. It replaced the monopolies and Mergers Commission with a superior power to take authoritarian actions or measures in the closure of the company. BPP, Learning media, (2007) Business essentials Business environment (3rd edition) viva books Pvt ltd London).This body mainly makes sure that no organisation should form merger or cartels with each other to convert the market from oligopoly to monopoly market.5.)Explain whether the British airways have benefited from international business/trade and the European Union. What will be the business implication to the BA, if the UK, joins the European Monetary Union (EMU).International trade is the exchange of goods and services between countries. An import is the UK purchase of a good or service made overseas. An export is the sale of a UK made good or service overseas.BA is a international airline which operates in more than 300 destination. It operates in continents Asia, Europe, America etc. As BA being a British company it has chosen Europe as its global market. One of the reason being that it is the member of the European union. BA has benefited from international trade big time for many of the events like given below--There is free trade of aircraft between BA and American airlines hence they can upgrade their fleet without paying the duties-The land cost in Britain is very high compared to rest of Europe hence they use to set up big factories which they need at places where the land is cheap.-The labour in many parts of Europe is also very cheap compared to Britain.-The currency they use is accepted all over Europe and hence they dont even lose any money on exchange rate.-The raw material which is needed by BA is obtained at much cheaper rate from European countriesThese are some of the benefits that BA has by doing intenational trade with the European union members.Fig5.1 Trading benefits with Europe